Natural Care is an Egyptian born natural care brand providing a range of beauty care products from body and hair care to face care. All ingredients used in the products are of natural quality and that fact had to be carried into the visual identity of the brand. Communicating Natural Care products that cares for “You”.

The products are divided into three categories, each identified with a specific color. Natural hair treatment for hair care, red for body care, and green for face care. This was done so the consumer can easily identify the categories and what they’re for. Natural Cosmetic allows the product to stand out among other beauty care products that would usually use a lighter color scheme. To further carry the dark color scheme of the packaging, the product bottles and jars come in dark brown with a black top, across all products.

The bilingual packaging of You allows for a wider consumer audience, both English and Arabic speakers/readers, to read and understand the ingredients and proper usage of each product.

For this project, we wanted to capture the essence of the brand’s message. Creating a brand world with fine details and a natural aura, delivering their message “From Earth to You.”

Natural care Oils : You are a unique recipe of natural reflections that deserve to be treated with care. Natural skin treatment , inspires the nature of you, with original ingredients of mother earth wondrous treasures that provides miraculous natural care, for your face body & hair.