What is Google's latest social impact strategy and how might this affect your business? Google's latest plan, which it calls "Google Now" may be just the boost business needs in order to get ahead. In fact, this might surprise some people as a new feature that Google Now brings to the table is the ability to actually say what you want to say without typing out long lists of words. Agency may seem like wishful thinking, but it does make a lot of sense.

To begin with, businesses are now saying a lot more than they used to. Instead of "I am working in New York," many business owners are using phrases such as "I am going to work in California." Why is this? It is simply because people want to be able to say these things instead of being asked repetitively like in the past. It is much easier to come up with a quick response now that you can type some phrase you would like to say into Google Now.

How does Google Now alter the game for your business? For one thing, it makes it much easier to interact with prospects and customers. The old model where the salesperson has to take a phone call or come to an event to meet someone is becoming obsolete. Today, with the introduction of "Google+, users can say what they want to say, and it will automatically appear in their stream of ideas.

In addition, Google Now makes it easier to track results. Even if you do not have a system in place for tracking results, you can use voice commands so that the search results you see are exactly what the prospect is looking at. This is a big deal for your business because it means you will know immediately whether or not a prospect is responding to your marketing messages. You will know whether or not they are truly interested in your business. Beyond this, Google's social impact is huge because it means that your business will be able to reach a larger audience than before.

The one area where this tool could really help your business is with telemarketing. You might think that this is beyond your capabilities, but you could actually hire someone for this role that knows how to use it. With voice commands, you can easily reach out to people through their cellphones. This increases your overall customer base significantly and gives you the ability to make cold calls at a much faster rate.

How about your business website? Have you ever seen a website with tons of white space on it? Chances are, it's a website that is never visited. With this feature, you will be able to capture the IP address of anyone who lands on your site, which will allow you to follow them around and see if there is a mutual interest in the business.

Google+ has a great mechanism that allows you to follow people around. You simply post a status update and then you will be able to view other people's comments. This will help you determine where your next steps should be. It will also provide you with data like the types of conversations taking place and what products those conversations are centered around.

The potential here is truly staggering. You will be able to leverage Google's social impact and take your business to the next level. If you aren't using this strategy already, it's high time you consider what it could do for you. There really isn't any other way to reach the heights that you could with just a few simple changes.